Clarilis, a market-leading drafting automation platform for lawyers, is delighted to announce the appointment of Elizabeth Basten as Chief Marketing Officer (CMO). As CMO, Liz will oversee overall marketing strategy at Clarilis including brand engagement, growth, product marketing and digital.
Liz is an experienced CMO and business lead and brings over 25 years’ experience with large corporates and SMEs. A large part of her career has been spent in the technology and financial services sectors, including leading teams responsible for digital engagement on behalf of major brands. Liz is also a champion of innovation and has held key roles in the UK Fintech market. Before joining Clarilis, Liz was CMO for Wealth Wizards, a UK top 100 Fintech who were the first to automate the financial advice process in the UK. Liz also led the regulated business arm of Wealth Wizards as they launched the UK’s first digital financial adviser for the UK employer sector, which won a Shroders award for innovation within the first six months of launch.
Commenting on her move from the Fintech to LegalTech sector, Liz said:
James Quinn, CEO at Clarilis, said: